Digital Marketing Expert
Driving Growth Through Data
Specialized in SEO, SEM, Analytics, and Business Development — with performance metrics that speak for themselves. Expertly crafted full-funnel marketing strategies, customer journey mapping, and data-driven lead generation fuel growth at every stage. Through strategic search engine marketing and optimization, brands gain visibility, capture demand, and convert with measurable ROI.
Real-time Website Performance
12.8%
+2.4% from last month
8.7%
+1.2% from last month
36%
+5% from last quarter
SEO
Top-tier organic search optimization with proven results
SEM
Strategic paid search campaigns with high ROI
Analytics
Data-driven insights for optimizing marketing performance
Strategy
Comprehensive marketing plans based on business needs
Digital Marketing Expert with Business Acumen
A results-driven Digital Marketing Specialist with a strong foundation in SEO, SEM, analytics, and full-funnel strategy — turning data into measurable business growth. With hands-on experience managing Google Ads, executing technical SEO audits, and optimizing web performance, I create campaigns that not only attract traffic but also convert leads into long-term customers.
Backed by a Master Progrmme in International Business and 3 years of education in eCommerce Web Development and digital marketing, I bring a rare combination of marketing insight, technical fluency, and business acumen. From keyword strategy and paid media to customer journey mapping and conversion optimization, my work bridges the gap between brand visibility and real-world results.
I am certified in Google Analytics and Google Ads, and have led successful digital initiatives across multiple industries — always with a focus on ROI, innovation, and scalable growth.
Education
- Masters in International Business
- Higher Vocational Education in Ecommerce webdevelopment
- Google Ads Certification
Languages
- English (Professional)
- Svenska (fluent)
- Urdu(Professional)
Specialized Digital Marketing Services
With years of experience across various marketing disciplines, I deliver data-driven strategies that drive real business growth and measurable ROI.
Search Engine Optimization
Comprehensive SEO strategies that improve organic visibility, rankings, and traffic through technical optimization, content strategy, and link building.
Search Engine Marketing
Strategic paid search campaigns that maximize ROI through advanced targeting, compelling ad copy, and continuous optimization.
Data Analytics & Reporting
Comprehensive analytics setup, tracking implementation, and insightful reporting that translates data into actionable business strategies.
Content Marketing
Strategic content creation and distribution that engages your target audience, builds authority, and drives conversions.
Social Media Marketing
Effective social media strategies that build brand awareness, engage audiences, and drive measurable business results.
Performance Tracking
Comprehensive tracking setups using Google Tag Manager, custom event tracking, and conversion optimization techniques.
Our Process
A structured approach to delivering successful digital marketing projects that drive measurable results
Discovery & Analysis
I begin by thoroughly analyzing your business, objectives, competition, and target audience to create a strong foundation for your digital marketing strategy.
Strategy Development
Based on initial analysis, I develop a comprehensive, data-driven strategy tailored to your specific business goals and market position.
Implementation & Optimization
With strategic plans in place, I execute tactics across appropriate channels, continuously monitoring and optimizing for best results.
Reporting & Analysis
You'll receive regular, detailed reports on all key performance indicators and actionable insights to make informed business decisions.
Continuous Improvement
Digital marketing is never static. I constantly refine strategies based on data analysis, market changes, and emerging technologies.
Performance Metrics & Analytics
Real data from real campaigns showing the impact of strategic digital marketing.
Year-over-year organic search performance
Organic Visitors
+187%
Keyword Rankings
+342
Organic Conversions
+94%
Search ads optimization results
Click-Through Rate
9.4%
Conversion Rate
14.2%
Cost per Acquisition
-32%
Investment vs. return across channels
SEO
875%
SEM
410%
Social
325%
Content
530%
Multi-channel attribution model
Average Touchpoints to Convert
Attribution Accuracy
Brands I've Worked With
A selection of clients who have trusted me with their digital presence.
Work Experience
A timeline of my professional journey and key accomplishments in digital marketing.
Digital Marketing Expert
booknordics.com - Norway.
As a Digital Marketing Expert at Booknordics, I drive customer acquisition and optimize marketing ROI across a portfolio of over 2,000 adventure products through strategic management of Google Ads, targeted email marketing, and SEO initiatives. My responsibilities include full-cycle Google Ads campaign execution, from planning and optimization to performance analysis against key metrics. I develop and implement email marketing strategies to nurture leads and improve conversion rates. Furthermore, I leverage SEO to enhance organic visibility and drive qualified traffic. Utilizing Google Tag Manager and Google Analytics, I track user behavior, map customer journeys, and optimize conversion funnels, consistently monitoring KPIs such as lead generation, conversion rates, and return on investment to ensure impactful marketing outcomes.
Improved lead generation by 35% through strategic optimization of Google Ads campaigns and SEO efforts.
Increased conversion rates by 20% by analyzing customer journeys in Google Analytics and implementing targeted funnel improvements.
Achieved an average 3x return on ad spend (ROAS) while managing Google Ads budgets for various international markets.
Digital Marketing Specialist
Merakommunikation.se - Sweden.
As a Digital Marketing Expert at Merakommunication in Sweden, I achieved strong results for general service clients through strategic Google Ads and comprehensive SEO. My Google Ads expertise includes complete campaign management, covering detailed keyword research and precise audience targeting, the development of compelling ad creatives, and continuous performance optimization for crucial KPIs such as CTR and conversion rates, consistently achieving solid ROI through effective bidding strategies and thorough A/B testing. My SEO proficiencies encompass in-depth keyword analysis, comprehensive on-page optimization of website elements, the development and execution of effective content strategies, the acquisition of high-quality backlinks, and ensuring optimal website indexing and crawlability to significantly enhance organic visibility and drive sustainable growth in online presence.
Drove significant improvements in online visibility for diverse general service clients through the strategic implementation of SEO and content strategies.
Developed and managed effective Google Ads campaigns for various clients, optimizing performance to achieve key marketing objectives.
Utilized data analytics to track campaign performance and identify opportunities for optimization across different client accounts.
Implemented tailored digital marketing solutions for a range of general service businesses, contributing to their online growth and success.
IT Manager
Alvisstäd group of companies - Sweden
As a Digital Marketing Specialist at Alvisstäd Group of Companies, I managed and optimized the online presence for a portfolio of three to four distinct cleaning companies. My responsibilities included driving organic traffic through comprehensive SEO strategies and managing the performance of Google Ads campaigns to maximize lead generation and conversions. I also developed engaging blog content, oversaw their online booking systems, managed social media channels, and contributed to web development projects. This multifaceted role allowed me to gain expertise across a wide range of digital marketing disciplines, contributing to the overall growth and efficiency of the group's online operations.
Managed SEO and Google Ads for multiple cleaning companies, driving traffic and conversions.
Developed blog content, managed social media, and oversaw online booking systems
Contributed to web development projects, demonstrating a broad digital skill set.
What Clients Say
Testimonials from clients who have experienced measurable growth through our marketing collaborations.
"The PPC compaign strategy complelty excceded our expectation for marketing over 2000 adventures, We achieved a 4.2x ROAS and saw significant improvements in our conversion rates. The transparent reporting and insights were invaluable."
Christer Olsen
CEO, Booknordics.com
"Their comprehensive support across our e-commerce digital marketing has been invaluable. They provided clear strategies and executed them effectively, leading to tangible improvements in how we connect with our customers online."
Edvardson
Business Owner, www.edvardson.se
"We've seen a consistent return of around 3 to 1 on our ad spend with their Google Ads management. It's clearly had a positive impact on our online sales and overall profitability."
David
E-commerce Manager, jaktshoppen.se
Frequently Asked Questions
Answers to common questions about my digital marketing approach and services
I specialize in comprehensive digital marketing services including SEO (Search Engine Optimization), SEM (Search Engine Marketing), content strategy, social media marketing, analytics implementation, and conversion rate optimization. My approach is data-driven, focusing on measurable results and ROI.
Success is measured through clearly defined KPIs aligned with your business goals. I track metrics like organic traffic growth, conversion rates, cost per acquisition, ROAS (Return on Ad Spend), engagement metrics, and ultimately revenue growth. Regular reporting provides transparent insights into campaign performance.
I have experience working with various industries including e-commerce, SaaS, professional services, and B2B companies. My marketing strategies are adaptable to different business models and industries, focusing on the unique challenges and opportunities of each sector.
Timelines vary based on the strategies implemented. Paid advertising can show immediate results, while SEO typically takes 3-6 months to demonstrate significant improvements. Content marketing generally builds momentum over 6-12 months. I set realistic expectations and focus on both quick wins and sustainable long-term growth.
I offer both one-time projects (like website audits, campaign setups, or analytics implementations) and ongoing marketing support through retainer arrangements. Many clients start with a specific project and transition to ongoing support as they see the value and results of our collaboration.
I invest significant time in continuous professional development through industry certifications, conferences, webinars, and networking with other marketing professionals. I subscribe to leading industry publications and participate in beta programs when available to stay ahead of emerging trends and algorithm updates.
Let's Discuss Your Marketing Goals
Ready to take your digital marketing to the next level? Let's discuss how data-driven strategies can help you achieve your business objectives.
ziaullah.se@gmail.com
Phone
+46 720450414
Location
Umeå, Sweden
Available for remote collaboration worldwide